Subsignal
Gear for subcultures that don’t fit the mold. We drew the wordmark, launched the shop, and keep reinventing its look: 30 banner styles so far, plus the kit every artist drop ships in.
- 2026
- 2 so far
- Ongoing
Selected work.
Brands, websites, apps and logos we’ve made for small businesses, founders and creators. Not every client can be shown, so this is a hand-picked set.
Client projects
Bowldilocks
A UK brand of water-saving washing-up bowls, out to make sustainable living feel easy. Three bears bob in a sudsy bowl: the porridge tale, moved to the kitchen sink.
- 2026
- Colour, mono, grey
- 5 colours
Hauling Mass Co.
A New England moving crew that needed to look as dependable as it works. A single-line truck carries the wordmark as its cargo, built to read on a van door or a business card.
The brief. Hauling Mass moves homes and businesses across New England. They needed a mark that would hold up on trucks, shirts and yard signs, and feel sturdy rather than corporate.
What we made. A monoline truck that carries the name in its cargo bed, a condensed wordmark and a “Transportation & Moving” line, all in one color so it prints cheaply on anything.
- 2025
- 2 weeks
- Kuro
Silk Routes
The events company behind Indo-Arab Connect, a tourism summit that brings together dignitaries from India and the GCC. A monogram for the company and an emblem for its flagship summit.
The brief. The Silk Routes Company runs Indo-Arab Connect, a tourism summit where ministers, officials and industry leaders from India and the Gulf meet. The company and its flagship event each needed a mark that would sit comfortably on a stage backdrop, a delegate badge and an official letter.
What we made. For the company, a blackletter S·R monogram in a gold ring with a four-point star. For the summit, an arched emblem where a crescent sun rises over desert dunes, and a camel and an elephant walk the same road: Arabia and India, meeting in the middle.
- 2025
- 3 weeks
- Kuro
Kaiko Threads
A clothing brand made from low-impact fabrics. A sea dragon coiled into a shell spiral, with a bilingual wordmark for labels, tags and prints.
The brief. Kaiko makes clothing from sustainable materials and wanted a mark with the character of streetwear graphics while keeping the calm, ocean feel of its name.
What we made. A sea dragon that curls into a nautilus spiral, a rounded KAIKO wordmark with a spiral “O”, and a Japanese lockup for neck prints and hang tags.
- 2025
- 3 weeks
- Kuro
Ducklan
A hardware startup with a name that’s half duck, half LAN. We drew a rubber duck as a router, antenna and all, so the logo explains the name.
The brief. A small hardware team needed a friendly mark in a category that’s usually grey boxes and blue gradients, one that still works at icon size.
What we made. A bath-duck silhouette built from the parts of a home router: antenna, signal waves and status lights. Drawn on a strict stroke grid so it holds up as an app icon or a sticker on the device.
- 2026
- 10 days
- Kuro
Tourism Maldives
A magazine and website all about the Maldives. A masthead with a whole beach day tucked inside the O, sitting on a solid, ocean-blue MALDIVES.
The brief. A title dedicated to travel in the Maldives needed a masthead that reads like a holiday at a glance, works across a print cover, a website header and a tiny social avatar, and feels warm rather than corporate.
What we made. A retro, flared serif for TOURISM in sunset orange, its O framing a beach umbrella, the sun and a calm sea; underneath, a heavy condensed MALDIVES in ocean blue, its i topped with a sail-like tittle. Delivered in full colour, one colour, reversed and as a square avatar.
- 2025
- 2 weeks
- Kuro
Logos
Marks for studios, shops, clubs and people. Some are part of bigger projects, some stand on their own.
Hauling Mass Co. Kaiju Crocheting Club Long Run Studios Rain Aung South Shore Prehistoric Summoners Society TTGC Ducklan Impromptu Studios Kaiko Threads Petrichor Power Circle Sophia University
Passenger log
Word from people who flew with us: the small businesses, founders and creators we’ve made things for.
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If there is one person I turn to for creative feedback, it is Kuro. Having known him for almost 9 years now, Kuro started as a contributor for ZNotes and progressed into leading all design effort at ZNotes. His artistic talent is undeniable but his ability to work as a team and translate vague design briefs into a piece of art is truly unique - rarely seen among designers at his age. Aside from all his design work, Kuro is just a great guy to work with and will make any project a delight!
Zubair JunjuniaFounder, ZNotes -
It’s always a pleasure to work with Reality Machine, the value they bring to their products is insane! As a small business owner and otherwise someone without a creative brain, I’m honored to work with Kuro, he takes my rough napkin doodles and ideas and knocks it out of the park every time!
Joe LamarSmall business owner -
Can’t recommend them enough! I needed to rebrand and tried Fiverr, only to get low-quality AI slop. I found Kuro on Instagram, and he made such amazing designs, they look really brilliant!
Preston ChungClient · Rebrand
Worked with us? Add a note to the log
